I'm Fred Falco, an Italian automotive photographer and filmmaker based in Italy, working worldwide with brands, magazines and creative agencies.
Before stepping into the automotive industry, I spent years in the world of downhill skateboarding, racing at speeds of over 80 km/h. Learning to anticipate movement in fractions of a second shaped the way I see speed, light and emotion—an approach that still defines my work today.
I specialise in commercial campaigns, editorial photography and cinematic films, creating authentic visual stories that connect people with cars. Whether documenting a historic race, producing a brand campaign or capturing the details of a handcrafted classic, my goal is always the same: to create images that feel as dynamic and timeless as the machines themselves.
Every project is built around storytelling, combining photography and filmmaking to deliver visuals with purpose, emotion and a strong sense of identity.
When I'm not behind the camera, you'll probably find me on a skateboard, driving along a mountain road or searching for the next story worth telling.
Based in Italy. Available worldwide.